Preshafood

Preshafood Limited is a food and beverage company in Melbourne, Australia. Originally named Donny Boy Fresh Food Company, the company’s flagship product is its range of Preshafruit juices and fruit products, utilizing high pressure processing (HPP) technologies patented by the CSIRO.[1][2]

Preshafood Limited
TypePrivate (ASSOB: PRE)
IndustryHigh pressure food processing
PredecessorDonny Boy Fresh Food Company
FoundedMelbourne, Australia (2006 (2006))
FounderAndrew Gibb
Donald Gibb
Headquarters
Melbourne
,
Australia
Area served
Worldwide
Key people
Alastair McLachlan
CEO & Company Secretary
Chris Brown
Chairman & Director
Chris Neville-Smith
Director
ProductsPreshafruit
Websitewww.preshafruit.com.au

Establishment and expansion

Established in 2006 by former retail executive Andrew Gibb and his father Donald Gibb, Preshafood began via close collaboration with Food Science Australia’s Innovative Foods Centre.

At the international foodbev.com Beverage Innovation Awards 2009, Preshafood won first prize in the Best New Juice or Juice Drink and Best New Beverage Concept categories for its Preshafruit range of juices.[3]

In 2011 the founder relocated to London in an effort to expand the company's fruit juice products to the UK under different branding.[4][5]

In 2019 the company began exploring opportunities to expand in to the broader European market.[6]

Controversies

In 2017 two of the company's fruit juice products were pulled from the shelves of Hong Kong after being found with excessive levels of patulin, a fungal toxin.[7][8]

References
  1. Balinski, Brent (22 May 2020). "Dr Pablo Juliano is transforming food tech – from farm to table". Create Digital. Retrieved 12 May 2023.
  2. "Innovative technology for processing food". CSIRO. Retrieved 12 May 2023.
  3. "Beverage Innovation Awards 2009". FoodBev Media. 16 September 2009. Retrieved 12 May 2023.
  4. Oluwalana, Ayokunle (25 April 2022). "London man who started selling juice in 2006 now on track to make £5m a year". MyLondon. Retrieved 12 May 2023.
  5. "'We're on a mission to make HPP juice more accessible': Coldpress Foods MD". beveragedaily.com. Retrieved 12 May 2023.
  6. "'We are about democratising HPP': Coldpress founder on revitalising the juice market". foodnavigator.com. Retrieved 12 May 2023.
  7. "Not cool: two Aussie juices pulled over excessive toxin". thestandard.com. Retrieved 12 May 2023.
  8. "Some juices sold in Hong Kong contain toxins, tests show". South China Morning Post. 16 October 2017. Retrieved 12 May 2023.
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