Todd Snyder (fashion designer)

Todd Snyder is an American fashion designer based in New York City. He founded his eponymous fashion label in 2011, and has been called "the most influential menswear designer of his generation" by GQ.[1] The brand was acquired by American Eagle Outfitters in 2015.

Early life and education

Snyder was born and raised in Ames, Iowa, where he played on his high school's football team. His father was was a civil engineer who "wore a suit and tie every day",[2] and Snyder worked at their civil engineering firm as a draftsperson and surveyor.[2] He initially studied finance at Iowa State University before changing his major to apparel merchandising and design.[3]

Career

In the 1990s, Snyder was a tailor’s assistant at Badowers, a Des Moines menswear shop founded in 1950.[4] Snyder moved to New York to design outerwear for Polo Ralph Lauren before becoming the director of menswear for the Gap Inc. Snyder later became SVP of menswear at J. Crew, where he introduced formal wear and created collaborations with heritage brands, including Timex, Red Wing Shoes, Thomas Mason, and Alden.[5][6] Snyder founded his namesake label in 2011 in New York City. The brand launched its first menswear collection in the Fall of 2011 at Bergdorf Goodman, Ron Herman, and Neiman Marcus. Snyder is inspired by Savile Row craftsmanship, military tailoring, and New York style. In 2012, the fashion label was picked up by Barneys New York and select Nordstrom stores. Snyder has stated he wants to "make it easier for guys to dress better".[2]

In November 2015, American Eagle purchased the Todd Snyder clothing brand and Snyder's Tailgate brand of vintage-inspired collegiate sportswear for $11 million.[7][8]

Collaborations

In 2013 Todd Snyder launched a partnership with heritage sportswear brand Champion, which was established in 1919.[1]

In July 2019, Snyder created a Moby’s x Todd Snyder capsule collection in collaboration with Hamptons restaurateur Lincoln Pilcher.[9]

Todd Snyder commemorated the 10th anniversary of the brand by partnering with Vans on sneakers in the Vans Slip-On 98 DX and the Lace-Up 73 DX models redesigned with cork insoles and premium suede.[10]

Todd Snyder and New Balance have a long-running collaboration, including a limited-edition version of the New Balance 237.[11]

In 2023 Todd Snyder partnered with Michael Graham, founder of Brooklyn-based Savant Studios, on a capsule collection called Artifacts.[12]

D.S. & Durga collaborated with Todd Snyder on a fragrance named Young Dunes,[13] and its products are sold in Todd Snyder boutiques.

Retail locations

Awards and honors

  • 2012 CFDA/Swarovski Award for Menswear
  • 2012 GQ Best New Menswear Designers
  • 2013 CFDA/Vogue Fashion Fund finalist

Personal life

Snyder lives in New York City and has three daughters.[16]

References

  1. Schube, Sam (2018-02-06). "The Man Who Taught Men to Love Clothes". GQ. Retrieved 10 March 2020.
  2. French, Alex (September 15, 2022). "In Todd Snyder We Trust". Fatherly.
  3. "Iowa State alumnus opens flagship store in New York City". Iowa State University. Retrieved 2023-05-05.
  4. BADOWERS: THE FASHION CENTER HARRY SHEFF, July, 23, 2012
  5. "TODD SNYDER FOR TODD SNYDER". cfda.com. Retrieved 2022-06-15.
  6. Trebay, Guy (2015-07-09). "Todd Snyder, a Designer Raised in Iowa, Is Big in Japan". The New York Times. ISSN 0362-4331. Retrieved 2022-06-15.
  7. American Eagle Outfitters Looks to Grow Up Helena Yeung, Hypebeast, November 4, 2015
  8. "American Eagle Acquires Todd Snyder in $11 Million Deal". Women's Wear Daily. November 3, 2015. Retrieved 2022-06-15.
  9. "Todd Snyder and Moby's Lincoln Pilcher Explain How Their Capsule Collection Came To Be". Fashion Week Daily. August 12, 2019. Retrieved December 21, 2019.
  10. Sacal, Andrea (April 19, 2023). "Sip On a "Dirty Martini" With This Todd Snyder x Vans Pack". Hypebeast.
  11. Chow, Aaron (October 17, 2022). "Todd Snyder Presents New Balance 237 "City Gym"". Hypebeast. Retrieved April 19, 2023.
  12. Palmieri, Jean (February 24, 2023). "Todd Snyder Collabs With Savant Studios". Women's Wear Daily.
  13. Young Dunes
  14. Palmieri, Jean (April 5, 2023). "Todd Snyder Opens Chicago Store in Lincoln Park Neighborhood". Women's Wear Daily.
  15. Silverstein, Noah (July 6, 2022). "Designer Todd Snyder Talks Summer Style, Creativity, and His New Store at Rockefeller Center". Rockefeller Center.
  16. About Todd Snyder

See also

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