SATO (social business)

SATO is a global social business that provides affordable and innovative sanitation and hygiene products, [1] including the SATO Tap and SATO Toilet, which are designed for rural and off-grid consumers.[1]

SATO
TypePrivate
IndustrySocial business
Founded2013
Headquarters
Tokyo
,
Japan
Area served
Worldwide
Key people
Erin McCusker, Leader
ProductsSanitation and Hygiene
ParentLIXIL Group
Websitesato.lixil.com

History

SATO was launched in 2013. The business is part of LIXIL, an organisation founded in 2011 through the merger of five of Japan's most successful building materials and housing companies, and other international brands.[2] LIXIL operates as a global enterprise with approximately 65,000 employees in more than 150 countries worldwide. LIXIL's brands include, GROHE, American Standard and INAX.[2]

SATO launched the first Toilet pan in Bangladesh in January 2013. As of March 2023 SATO has operations in India, Bangladesh, Kenya, Nigeria, Ethiopia, Rwanda, Uganda, Tanzania, Philippines, and Indonesia.[3]

Purpose

SATO's purpose is to empower people everywhere to live a better life and enjoy a brighter future through innovative sanitation and hygiene solutions.[4] Applying customer understanding and design and engineering expertise they have created solutions that solve real problems that face emerging economies – from lack of toilets and taps to water scarcity affecting handwashing to unhygienic, unpleasant sanitation experiences.[4]

SATO aims to deliver on LIXIL's goal of improving the lives of 100 million people by 2025 with its sanitation and hygiene solutions.[2] As of May 2023, SATO has directly impacted more than 45 million lives across 44 countries across Africa, Asia, and South East Asia.[2]

SATO in Asia

Bangladesh was the first country where SATO was made available in 2013.[5] In 2016, SATO began selling its water-saving toilets in India.[6]

In 2020, SATO began manufacturing the SATO Tap in India.[7] In 2022, it launched the SATO Tap commercially in the country.[8]

SATO in Africa

As part of its School Toilet Enhancement Program, in 2022, SATO announced plans to upgrade toilets in 43 schools in Kenya, providing a clean, fresh, and safe learning environment for over 72,000 children.[9]

Partnerships

SATO has established partnerships with USAID and UNICEF aimed at increasing household access to sanitation and hygiene, encouraging the adoption of key hygiene and sanitation solutions through a market-based approach.[10]

SATO has also established a partnership with FINISH Mondial, aiming to improve access to safe sanitation and promote hygiene practices in low-income countries, to accelerate the achievement of SDG6 across Africa and South Asia.[11]

Products and services

SATO offers affordable, easy-to-use, and innovative product-based solutions, including the SATO Tap and SATO Toilet, that help people have a better life through improved access effective to sanitation and hygiene.[12]

Awards and recognitions
  • 2017 - SATO Toilets Named a Finalist in Fast Company’s World Changing Ideas Awards[13][14]
  • 2018 - Won Innovation of the Year at Ethical Corporation Responsible Business Awards[15]
  • 2018 - Good Design Award[16][17]
  • 2018 - Red Dot Award 2018: Honourable Mention for SATO 923W model[17]
  • 2019 - The Index Project Award[18]
  • 2020 – Time – The Best Inventions of 2020 - for SATO Tap[19]
  • 2021 – SATO Tap named as Finalist in Fast Company's World Changing Ideas Award in Developing-World Technology category[20]

See also

References
  1. "Toilets making a difference: LIXIL's SATO helping to achieve UN SDGs". 50climateleaders.com. Retrieved 6 March 2023.
  2. "Global Sanitation & Hygiene". lixil.com. Retrieved 6 March 2023.
  3. "LIXIL to Expand SaTo "Safe Toilet" Market Globally". plumberswithoutborders.org. 1 November 2016. Retrieved 6 March 2023.
  4. "Sato Toilets Provide Sanitary Conditions In The Community". silafrica.com. Retrieved 6 March 2023.
  5. "LIXIL's SATO Achieves New Milestone with First Profitable Market in Bangladesh". 3blmedia.com. 19 June 2019. Retrieved 6 March 2023.
  6. "Lixil to bolster water-saving toilet business with Indian launch". nikkei.com. 17 August 2016. Retrieved 6 March 2023.
  7. "SATO Introduces Innovative Handwashing Solution, SATO Tap, for Families in India and Other Developing Nations to Enhance Hygiene Practices". prnewswire.com. 24 January 2020. Retrieved 6 March 2023.
  8. "SATO Tap, an award-winning handwashing solution, primed to improve hygiene practices in the country, is now accessible to all". aninews.in. 15 February 2022. Retrieved 6 March 2023.
  9. James, Wamathai (9 March 2022). "SATO launches initiative to upgrade toilets in 24 schools in Kenya". hapakenya.com. Retrieved 6 March 2023.
  10. "LIXIL's SATO brand joins UNICEF to accelerate sanitation and hygiene access for over 3.5 million people in India". unicef.org. Retrieved 6 March 2023.
  11. "FINISH Mondial and SATO, part of Lixil, join hands to accelerate the achievement of SDG6 across Africa and South Asia". finishmondial.org. Retrieved 6 March 2023.
  12. "SATO Tap: a New Handwashing Solution for All". lixil.com. Retrieved 6 March 2023.
  13. "LIXIL Corp.'s SATO Toilet Is Selected as Award Finalist". retrofitmagazine.com. Retrieved 6 March 2023.
  14. "LIXIL's SATO toilet selected as finalist in Fast Company's 'World Changing Ideas' awards". phcppros.com. Retrieved 6 March 2023.
  15. "LIXIL wins coveted 'Innovation of the Year' at Ethical Corporation Responsible Business Awards" (PDF). lixil.com. Retrieved 6 March 2023.
  16. "Good Design Award". g-mark.org. Retrieved 6 March 2023.
  17. "SATO Toilet Model Uses 80% Less Water. Wins Good Design Award". sustainabilitynext.in. 5 December 2018. Retrieved 6 March 2023.
  18. "SATO Toilet Pan". theindexproject.org. Retrieved 6 March 2023.
  19. "THE BEST INVENTIONS OF 2020". time.com. Retrieved 6 March 2023.
  20. "World Changing Ideas Awards 2021: Developing-World Technology Finalists and Honorable Mentions". fastcompany.com. Retrieved 6 March 2023.
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