Nestlé Nesvita Women of Strength '09

Nestlé Nesvita Women of Strength '09 is a weekly television talk show, which selects young women to promote education, skills and career choices. The show was hosted by Ayesha Khan, directed by Kamran Qureshi & Iram Qureshi and produced by Sajjad Gul's Evernew Group for Nestlé Nesvita. The initiative aims to provide young urban women with the tools and guidance by telling stories.[1][2][3]

Nestlé Nesvita Women of Strength '09
GenreEducational Talk Show
Written byMohsin Farooq
Directed byKamran Qureshi and
Iram Qureshi
Presented byAyesha Khan
Theme music composerImran Rafique &
Ahsan Ali Taj
Original languageUrdu
No. of seasons1
No. of episodes26
Production
Executive producerHaroon Qureshi
ProducerSajjad Gul
Production locationsLahore and Karachi,
Pakistan
CinematographyIrshad Ali Arshy
EditorKhurram Siddiqui
Running time25 minutes
Production companyEvernew Group
Release
Original networkGeo TV, ARY TV, TVOne Global
Original release2009 (2009)

Format

The show follows 26 women selected after going through a screening process on the basis of their goals. Each show focuses an individual and spends a day with her in school or with family and friends, exploring factors in her goals and vision. Her parents and a mentor, a related professional from the field, are invited to introduce the subject. A female celebrity guest was also included each week to act as a role model. At the end of the show, the Woman of Strength writes their goal, signs it and puts it in a showcase area of the set.[4]

Themes, goals, and guests

Every week show has a different theme.

ThemesGoalsMentorsGuests
CreativityInterior DesignerBina Kazi (interior designer)Zeb and Haniya
Healthy EatingNutritionistShelina Amir (nutritionist)Tooba Siddiqui (model/actress)
AdaptabilityFashion DesignerShayan Malik (fashion designer)Sania Saeed
AmbitionBrand ManagerSarah Hussain (Group Brand Manager Nestlé)Andleeb Abbas (CEO of FranklinCovey)
Social ResponsibilitiesSocial Worker focus on Women and ChildrenMobina Agboatwala (MD Hope Foundation)Sabeen Mahmud (CEO PeaceNiche)
InnovationRadio Presenter / RJAyesha Alam Khan (model, actress, writer, director)Anila Weldon (online marketer)
EmpathyPsychiatristAisha Sarmad (psychiatrist)Seemi Pasha (model/actress)
Effective CommunicationChief EditorRaheela Narejo (chief editor HR Tool Kit)Seema Tahir Khan (CEO TVONE and News One TV)
DedicationArchitect/Chief Editor MagazineMaria Aslam (Chief Editor: Architecture Design Art Magazine)Marina Khan (actress/host)
Trend AwarenessMake Up ArtistNeelofar Peerzada (makeup artist)Maria Butt (fashion designer)
IntegrityDirector HRUzma Butt (Director at HR Nestlé)Anjum Waris Khan (VP of Behbud Association)
To ReinventStage PerformerNighat Choudhri (actress/stage performer)Reema Khan (film actress, director and producer)
DaringJournalistBeena Sarwar (journalist/filmmaker)Rabia Baig (journalist)
Multi TaskingEvent ManagerFareeha Altaf - (executive director of Catwalk Production)Misbah Khalid (actress/director)
PerseveranceNeurosurgeonShahnaz Ibrahim - (paediatric neurologist)Kiran Khan (swimmer)
IntellectWriterMahnoosh Haider AliHuma Baig (CEO of Serendip Productions)
OriginalityChefNausheen Saeed (owner of Cafe 9)Muzna Ibrahim (actress/host/model)
IntellectFiction WriterImrana Maqsood (writer)Fatima Surayya Bajia (novelist) Jahan Ara Hai (VP of NGO founded by Rana Liaquat Ali)
Risk TakingBusiness/Cosmetic Products & AccessoriesNabeha Zeeshan (cosmetics franchise owner)Zeenat Saeed Ahmed (CEO of Taneez)
ConfidenceHost Live ShowShaista Lodhi (host)Noor (actress/model)
ImaginationPhotographersMaraam & Abroo (photographers)Nadya Mistry (fashion designer)
InspirationTV DirectorAngeline Malik (TV actress/director)Sarwat Gilani (actress)
StyleModelNadia Hussain (Model)Maheen Khan (fashion designer)
LeadershipTV ProducerSahira Kazmi (TV producer/actress/director)Urooj Mumtaz (Captain - Women's Cricket Team)
AestheticsTextile and Fashion DesignerSonia Batla (textile and fashion designer)Saba Ansari (Sab's owner)

Soundtrack
External video
video icon A promotional video of Nestlé Nesvita Women of Strength '09

The theme song Khuch Khowab hen (English: There are some dreams and destinations...) was composed by Ahsan Ali Taj & Imran Rafique and sung by Maham Fatima. It was written by Sabir Zafar. Theme instrumentals and slow version of the song were used in the show.

See also

References
  1. "Nesvita WOS". Nestle Nesvita. Retrieved 22 June 2015.
  2. "Nesvita TV coverage". Express News. Retrieved 22 June 2015.
  3. "Branded Shows". Evernew Entertainment. Retrieved 22 June 2015.
  4. "TV Shows". NESTLE NESVITA WOMEN OF STRENGTH. Retrieved 22 June 2015.
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