Kidfresh

Kidfresh is a brand of processed food intended for children. It is distributed in the North East and Southern region of the United States, including Whole Foods, Shaws, and ShopRite.

Kidfresh packaging and logo.

Products

Kidfresh meals are advertised to be made with natural ingredients and contain no artificial colours, flavours or preservatives. They also publicise that they contain up to one serving of vegetables and are rich in key nutrients such as protein, calcium, fiber, vitamins and iron. Kidfresh further claims that they are low in sodium, fat, saturated fats, have 0 g of trans fat, and contains less than 400 calories.

Available Kidfresh frozen meals:

  • Totally Twisted Pasta + Meatballs
  • Rainbow Rice + Chicken
  • Easy Cheesy Ravioli
  • Spaghetti Loops Bolognese
  • Muy Cheesy Quesadillas
  • Wagon Wheels Mac + Cheese

The packaging contains no bisphenol A or phthalate and uses recycled paper, carbon-neutral printing and recyclable containers.

History

Kidfresh was launched in 2007 and first started with a concept Kidfresh store in New York City where they offered natural and organic kids’ foods, including their own, freshly prepared in their "kidchen".[1] The Kidfresh store attracted celebrities including Jennifer Garner, Tom Cruise and a lot of media interest from all around the world including The New York Times,USA Today, ABC News,[2] CBS News,[3] NBC News,[4] Today show, Nikkei CNBC (Japan), Elle Japan, France2 (France)[5] and Time Out Chicago. In 2009, Kidfresh's meals were first sold in America.[6]

Kidfresh is a sponsor of Save the Children.[7]

References
  1. Shares Tips To Make School Lunches More Fun For Kids NY1 News, August 27th, 2007
  2. Eyewitness News, Lauren Glassberg ABC News, March 9, 2007
  3. Family First CBS News, January 31, 2007
  4. Healthy Eating segment NBC4 New York, February 13, 2007
  5. Service Minimum France 2 Prime Time, Retrieved on March 11th, 2011
  6. Healthy meals for kids, now in the frozen aisle Archived 2011-02-02 at the Wayback Machine Springwise.com, September 28, 2010
  7. Save the Children Corporate Partners, Retrieved on March 11th, 2011
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